iGP to Offer Speed, Control and Scalability Through Gamzix Partnership

(AsiaGameHub) –   iGP has expanded its content library with new iGaming titles after entering a fresh partnership with game provider Gamzix.

Under the agreement, mobile-first titles from the studio will be added to the iGaming aggregator’s platform, with a rollout scheduled across multiple markets. 

Jovana Popovic Canaki, Chief Executive Officer at iGP, stated: “Operators are under continuous pressure to scale at a faster pace while retaining control over their brands, content, and player engagement. 

“Our iGaming Aggregator solves this pain point by combining high-speed distribution with in-built tools and real-time visibility. Integrating Gamzix’s content further expands the range of titles available to our partners.”

iGP’s iGaming Aggregator provides partnered operators with access to over 12,000 titles from various game providers through a single API.

The firm notes that the aggregator enables operators ‘to launch rapidly while maintaining control via multi-brand management, embedded promotional tools, an in-built reporting suite, and real-time data visibility’.

James Davies, Head of Commercial at Gamzix, added: “iGP’s focus on speed, control, and scalability is perfectly aligned with our own approach to distribution and long-term performance. 

“We are excited to bring our mobile-first, engagement-focused titles to a wider network of partners through this collaboration.”

Earlier this month, iGP’s Chief Marketing Officer, Michael Baker-Mosley, spoke to iGaming Expert about the significance of time and patience for iGaming integration work.

Baker-Mosley explained: “If you want to deliver truly powerful gaming experiences, it requires time. We discuss this topic frequently in B2B spaces, but far less often in B2C. We are seeing growing product homogenisation, where operators now compete on experience rather than core product offerings. 

“If every operator carries the same top 10 slots globally, you are competing on brand and user experience. So getting that right, and successfully penetrating a new market, demands both time and investment.”