SOFTSWISS sees early success with its referral program

(AsiaGameHub) –   SOFTSWISS has reported positive early results from its recently launched referral system.

The iGaming technology provider stated that its operator clients have successfully onboarded over 6,000 new players within the first month of the system’s operation, simultaneously achieving a reduction in acquisition costs exceeding €1 million.

Integrated into SOFTSWISS’s casino platform, the system enables players to generate unique referral codes. These codes can be shared with others, and in return, the referrer earns a bonus determined by the operator.

Suren Vardanyan, Head of Sales at SOFTSWISS Casino Platform, commented: “For operators, the benefits extend beyond cost reductions. Referrals introduce an effective word-of-mouth marketing channel that complements existing strategies. A player who joins based on a friend’s recommendation already possesses a level of trust in the brand, making them more likely to remain engaged and make deposits.”

SOFTSWISS highlighted that operators have the flexibility to define their own reward structures, including bonus amounts for registration and deposits, as well as wagering requirements.

In one notable instance, an operator saw referrals account for as much as 6% of their total site traffic.

SOFTSWISS prioritizes swift delivery

Earlier this week, the company announced that Formula 1 icon Rubens Barrichello will continue in his role as Non-Executive Director for Latin America, building on a partnership that commenced in 2024.

At that time, Brazil was on the verge of opening its regulated online gaming market, and SOFTSWISS aimed to leverage the Brazilian’s widespread popularity to strengthen its presence across the nation.

SOFTSWISS observed that since the inception of their collaboration, its presence in Brazil has grown from a single representative to a dedicated team. Concurrently, total bets and Gross Gaming Revenue (GGR) in Brazil have seen increases of 65% and 64%, respectively, between Q1 2025 and Q1 2026.

Looking ahead to the next year of their partnership, SOFTSWISS indicated a focus on enhancing the speed of its solution delivery and boosting overall productivity.

Ivan Montik, Founder of SOFTSWISS, stated: “As a lifelong racing enthusiast, I understand that in business, much like on the racetrack, success can be determined by milliseconds. Speed and accuracy become even more critical over extended periods. This is precisely the inspiration Rubens brings to our daily operations. This mindset has been instrumental in shaping our industry standing and will continue to propel us forward.”